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Why are some women cougars?

From Demi Moore and Ashton Kutcher, to Jennifer Aniston and...well just about any upcoming musician or actor, older wealthy women are spending more and more money on keeping their faces and breasts high and their efforts to find an eligible batchelor their own age very, very low.

This is the age of the cougar, where women actively seek men thirty or forty years younger than them to settle down with. One pyschologist in Texas may know why, as Time magazine reveals.

According to David Buss, who wrote a book which features the low-down on cougars ('The Evolution of Desire: Strategies of Human Mating'), as women age and become less fertile, their sexual appetite increases as they get closer to the dreaded menopause. However, women in their twenties and thirties, whilst being more fertile, don't need to have as high a sex-drive to improve their chances. By finding men who are still in their prime (i.e., young), a cougar increases her chance of having children.

Cheating married men may have used the age-old excuse that they need to sow as many wild oats as possible, but now women have science on their side as well, to support their specific sexual activities.

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