Images of the likes of Heidi Klum and Giselle Bundchen sauntering down the catwalk, wearing next to nothing, just aren’t appealing to women it seems. Well, duh! Sales of Victoria’s Secret lingerie has hit an all time low, so a brand rethink is underway.
The whole “If you wear our underwear, you will look like as amazing as our models” line, just hasn’t been working – funny that. Apparently the reason for this is that their wording hasn’t been quuuiiite right.
The company's chief executive, Sharen Turney, said last week: "We use the word sexy a lot and really have forgotten the ultra feminine.” Aaaah so that’s it. Nothing to do with maybe that your adverts are not exactly pointed at the correct target audience.
So Victoria’s Secret will be toning down their advertising from now on and upsetting thousands of men all over the world. And why? To make money. How selfish! Well, speaking on behalf of mankind… we’re not impressed.
(Image: from YouTube)