Two cups full of joy, Wonderbra Vs the gorilla11:07 Mon 26 November 2007
Wonderbra has always caused quite a stir with its ad campaigns. Can we forget the apparently car-crash-causing cleavage of Eva Herzigova, exclaiming ‘Hello boys!’? And this one is no different. Playing on the Cadbury’s advert the woman begins to drum, very enthusiastically, leading to rather a lot of bouncing around, the camera zooming into her ‘two cups full of joy’ (a play on Cadbury’s ‘a glass and a half’ end-line). The ad is very clearly marketed at the male viewer, urging them to go and get their partners one of the iconic bras for Christmas. But we think, it could be a health warning to all female drummers, because without the Wonderbra… Well, you watch the ad or take a look at some shots from the video… |
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