Desperate times call for desperate measures. At least in the world of French pole vaulting where World Championship silver medallist Romain Mesnil decided to run naked through the streets of Paris endowed with nothing more than a greasy pole (insert double entendre here).
The former Olympian took to the streets after his sponsorship deal with Nike ran out leaving him without a button. "It was probably for budgetary and strategic reasons. It's the crisis," the athlete wrote on his blog.
Mesnil's innovative protest worked in terms if gaining the media attention he was looking for. It now remains to be seen if other cash strapped athletes will decide to copy the tactic.