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Men want a trophy wife, women want a sugar daddy

A new survey by eggheads at Oxford University and the University of Gothenberg has confirmed most people's suspicions when it comes to online dating: men want a trophy wife while women want a sugar daddy.

The research examined 400 different lonely hearts adverts and found that youth is the primary concern for males while women are interested in financial and social status. Both sexes were united in their search for "athletic", "trim" and "beautiful" potential partners.

Notably the survey found that most people who post ads described themselves as "attractive" and "interesting" even if they have a face like a bag of hammers and are as dull as dishwater.

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