Desigual makes bums rush

It’s a winter sales stunt unlikely to catch on in the UK, but for some Spanish and Portuguese customers at clothing outlet Desigual, the offer was too good not to strip off for.

The first 100 people in their pants to brave the chilly weather and queue outside Desigual in San Sebastian, northern Spain, showed their flesh in exchange for two free items of clothing.

Shoppers Pedro Soares and Ivan Silva arrived last Sunday at the Lisbon store at 1am and waited eight hours until the doors opened.

‘I have a woolly jumper and a pair of trousers, which would have cost €250,’ 20-year-old Mr Soares told Lusa News Agency.

‘I really like this brand and like this I can take the clothes without paying for them.’

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