Cereal company puts sex line number on box

An American breakfast cereal company has had to re-print its packaging after a typo on the box meant that callers to the company's helpline instead found themselves dialling a sex line.

Expecting to speak to a customer service representative for Golden Temple of Oregon, callers instead were met by the message: "Do you love sex? ... Isn't that why you called?"

The company has tried to recall the offending boxes, but a number of rogue numbers are said to be still out there waiting to be dialled.

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